Not yours (although…). Not mine.
This house is the art gallery of the 21st century.
The goal? Connect art collectors to a community and create a dynamic experience for the public.
How? Through architecture, acoustics & a programme including conferences, performances, film series, public initiatives, collaborations with important cultural sites, conservation research and writing.
What for? Pushing boundaries through experiential art, such as moving images and new media.
Anything else? Yes, you will find food, performance spaces, research libraries and OMG open warehouses!
I spoke about this new phenomenon last year when I was talking about the MOCAA in South Africa.
A museum atmosphere? Not really. Actually, it’s, on paper, much better. I’ll have to come to New York soon to check.
Yes, it is the new Pace Gallery that has just opened in NYC following the Shed: An eight-storey building devotes five floors to exhibition galleries, the sixth floor offering outdoor spaces for sculpture and events, and the seventh floor dedicated to the performing arts. The crazy thing ^^
As small and medium-sized galleries struggle, close or merge due to reduced pedestrian traffic and increased costly art fairs, New York’s mega galleries (Gagosian, Hauser & Wirth, David Zwirner and Pace) are doing the opposite, exploding their square metres and redefining what it means to be a gallery.
Modern, smart and always in a family business spirit.